On Wednesday, paintball industry giant Tippmann Sports, along with Special Ops Paintball, US Army Paintball, and the Paintball Sports Trade Association announced the launch of a new website, TryPaintballNow.com. Designed both as a way to bring new players into the sport and provide current players with a comprehensive database of fields and paintball shops, the new site features an appealling layout with featured paintball videos and links to Tippmann sponsored prize drawings and newsletters.
In a recent press release, Ron Goldblatt , the marketing director for Tippmann Sports said: “Paintball is in need of new players. And, as an industry leader, Tippmann felt the need to focus marketing resources on recruiting these players... We wanted to create an entirely new medium for less experienced players because many existing paintball sites are great for experienced paintballers, but can be overwhelming for those newer to the game. With Try Paintball Now, we have a platform in place that provides a variety of helpful paintball information in a fun and easy-to-understand format.”
Recalling my own beginnings in the sport, I honestly feel this is a great move, both for the companies involved and the players it is marketed to. The combination of resources of some of the leading woodsball companies, especially led by Tippmann (honestly: how many woodsball players start with a Tippmann 98 or A-5? I'm one of the rare few that didn't, but I've owned one since), greatly simplifies a new players search for information, gear, and local fields. All of which means a simpler, faster learning curve, and more time having fun playing the game.
A big thumbs up on this move! (gee, now I feel like Ebert and Ropert)